Finding the Business in Beauty, Innovative Styling Solutions for Today’s Consumers

Working in the beauty industry can require science skills and a little bit of culinary ability, as many makeup artists, hair stylists, nail design professionals and colorists blend ingredients to create polished results for their clients. However, working in the world of style can also open doors to the world of business, as many creative individuals with beauty and cosmetology licenses are proving today. In fact, although the idea of helping individuals look better through hair and skin care solutions is an age old practice, innovations continue to surface.

Although some believe that working in the hair care, skin care, beauty or cosmetology industries means confining one’s self to a salon, many successful entrepreneurs are proving otherwise. For instance, startup company eSalon is revolutionizing the way women approach hair coloring. Most women who have perused store aisles for the perfect box of hair color know that finding the right shade is a difficult task. However, eSalon provides a way for women to chat one-on-one with a professional colorist over the Internet to create a customized color blend that works with the client’s skin tone and hair shade. More importantly, the personalized color is mailed directly to the client, allowing them to attain an improved color in a convenient, cost-effective manner.

The convenience delivered by eSalon is a concept that is becoming more prevalent among some of the most creative minds in the beauty industry. For example, a recent episode of The Ricki Lake Show highlighted a new trend in hair care offered by new companies, such as The Dry Bar. These innovative businesses work to bring the styling to the customer, whether in the salon or in their home. Instead of focusing on cuts or colors, these companies work to provide women with a quick makeover through expert hair styling. The idea makes for a promising business model, as women can host parties for their girlfriends where they socialize as a team of stylists create a new, finessed look for their hair.

These are just a few examples of the types of fresh ideas popping up throughout the beauty industry, but they do demonstrate just how far creativity and success in the market can go. However, it is important to remember that to pursue these types of ambitious career options one must always start a strong educational foundation. To provide adept services, these aforementioned companies employ professionals who obtained beauty licenses from beauty and cosmetology schools. If you have an idea for a business in the beauty industry, finding an accredited beauty school is a great first step. Take a look at LocateABeautySchool.com to see just how many paths the industry can offer.

Mercedes Benz Fashion Week Highlights Hair and Makeup Style

In just a few short days, leaders in the fashion industry will gather in New York City to view the latest in apparel and style. Mercedes Benz Fashion Week is not just a preview of new collections—it’s parties, interviews and a time for creativity to take center stage. While fashion mavens, photographers, socialites and magazine editors are sure to fill fashion show audiences, it’s important to remember all that goes on behind-the-scenes. Although many eyes are sure to immediately take notice of the clothes, the hair and makeup crafted by expert stylists and beauty industry specialists add the special “cherry on top” to this season’s looks.

For many makeup artists, hair stylists and nail designers, Mercedes Benz Fashion Week is the crux of professionalism; while everyone is waiting for the next bold look, they must be presented in a stunning, flawless manner. Although no one can be sure what to expect until the models take to the runway, there are a few recent beauty trends that may make reappearances this fall.

Frizz with Class

For his Spring 2012 collection, Oscar de la Renta brought frizz back into the fold. However, this hair look is not a simple rehash of those fluffy ’80s perms—it’s one that adds a bit of class. According to one Harper’s Bazaar article, lead hairstylist, Orlando Pita was the master behind this elegant look. The article explains his technique, “He started by wrapping small sections of strands into tight pin curls and letting everything dry. Then, he brushed out hair to achieve the desired level of elegant pouf.” With many global shifts coming up, including the 2012 presidential election, there may be a continuing feeling of optimism in the air—a sentiment brought to life by this hair style that has personality. However, some designers may opt to take a laid back approach and build upon current trends of loose and tucked-under ponytails.

The Plight of Dark and Light

During the fall season, many designers usually tend to focus on simple monochromatic designs, which can often be detected in a model’s makeup design. Those attending shows with darker aesthetics can expect to see a lot of starry-eyed eye shadow that connects fashion to the celestial world—with Neil Armstrong’s recent death and the new Mars rover, the timing couldn’t be more perfect. For those turning to a wintery affect, pastels could be a welcome contender on the makeup front; these designers may choose frosted eye shadows and other cosmetics that add pallor.

The Lips Have It

Although many women have turned to the nude, natural look provided by many lip-gloss brands, this year’s Fashion Week could bring dramatic colors back into style. Recent shows have highlighted crimson lipsticks and electric reds. Although bold, many makeup artists could opt to use these stark colors to create a sexy and powerful look.

Getting to the Top

Just as fashion designers have to work hard learning the craft of creating apparel, the behind-the-scenes cosmetic and hair teams at Mercedes Benz Fashion Week must come on board with a lot of confidence, expertise and experience. For those with dreams of making it to this level, beauty school is an excellent place to start. Not only do beauty schools provide eager students with necessary lessons and licensing in subjects like hair design and cosmetology, but also help these artists form confidence and build professional networks that will help carry them to the next level of professionalism—and perhaps one day to Fashion Week. While following this path is the chosen standard, it’s important to find an institution that is reputable. If you’re curious, take a moment to search through quality cosmetology schools at LocateABeautySchool.com.