During tough economic times, one common theme heard amongst consumers is that cutting back on unnecessary purchases is essential to saving money. Studies show that individuals are shopping at consignment stores, traveling less and making fewer frivolous purchases. However, many would be surprised to learn that cosmetic product sales are actually on the rise, despite the country’s economic downturn.
According to a recent article from The San Francisco Chronicle, “Market researchers recently found an 11 percent increase in sales for beauty products last year, despite an economic slump and lower employment rates [in a majority of industries]. Beauty industry consumers often seek skin care, make-up, nail care, and other products related to personal grooming and appearance.” So what does this mean? It means that the beauty industry is one facet of the market that will continue to grow and provide needed services to a widening consumer base.
As unemployment is a scary reality for many professionals, these statistics demonstrate that those who commit to careers within the cosmetic industry are joining a very strong market. Whether one has hopes of becoming a top-notch hair stylist, nail designer or make-up artist, it is encouraging that there is more than enough room for such work in this growing industry. While customers lead busy lives, they report that these trained beauty industry professionals are relied upon to give them the latest, innovative looks. Serving as a beauty industry professional not only means taking part in a thriving industry, but also restoring economic confidence.
In addition, increased sales of cosmetic products allow successful nail technicians, estheticians, hair designers and cosmeticians to take advantage of greater money-making opportunity. Beauty industry professionals can turn to their eager consumer base to sell selected, recommended products and thus increase commission on those sales.
However, becoming a successful and lucrative beauty industry professional is not something that happens overnight. To build a successful career in the beauty industry, it is essential to get the proper training and licensing in order for consumers to feel confident in your service offering. Successfully completing beauty school takes great dedication, and the opportunities after completion are endless. To begin your research on how to the next step in pursuing your beauty industry career visit LocateABeautySchool.com. A visitor to this website can easily search for dependable institutions that will supply the proper training and allow for valuable hands-on instruction in many fields of beauty care.